Alternative Apparel

B2C emails, wholesale email copy, wholesale web copy, wholesale print, B2C product descriptions, and social captions.


Click the categories above to jump to the relevant section, and click on the images below to read the full PDF versions.


Promo emails (4th of July):

Father's Day:

"Look great while you roam" themed emails:

3rd party brands promo email:

"Bottoms up" email


Wholesale email copy (click below for full PDF):



Wholesale homepage (click below for full PDF):


Fall Style Guide (click below for full magazine PDF):


Product Descriptions


From Alternative Apparel's retail website:


Intros and product descriptions for Alternative's 3rd party partners:



Social Captions



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© 2021 by Stephanie Gilman | Photos by Andrew Thomas Lee