Hines builds progress
Hines is known for putting a beautiful spin on 'live, work, play' with their office developments. One of their latest projects, Atlantic Yards, is a stunning example of historical preservation combined with intelligent design. Smack dab in the middle of Midtown, the bustling environment is a perfect place for commerce and culture.
It's an unprecedented space for the Midtown market, and we wanted to create messaging that highlighted the innovation and originality of the development, while attracting a variety of tenants. Working alongside Resource Branding and Design, I created the copy for the Atlantic Yards brochure. Click on the image below to see the full brochure and to zoom in on the smaller print copy.
Agency: Resource Branding and Design
Creative Direction: Jessica Childers