Technology in print
If you've never heard of First Data, you've likely used their products - probably even today. First Data is a global payment technology solutions company that works with merchants like Starbucks, Chick Fil A, Kohl's, Olive Garden, Panera, and so many others. The credit card swiper you use when you pay for something at a store? First Data is probably the company that created it and processes your credit cards.
This year First Data created an inaugural CONNECTED magazine to give to clients, which focused on some key technology and payment issues facing merchants today, while providing ideas and solutions that can help drive success. I wrote four articles for this magazine issues, including:
Read each article by clicking on the titles above. Scroll through the full magazine by clicking on the image below.
Client: First Data Corporation
Agency: Atomic Wash
Creative Direction and Editor: Anita Temple and Krista Lee