If you've never heard of First Data, you've likely used their products - probably even today. First Data is a global payment technology solutions company that works with merchants like Starbucks, Chick Fil A, Kohl's, Olive Garden, Panera, and so many others. The credit card swiper you use when you pay for something at a store? First Data is probably the company that created it and processes your credit cards.
This year First Data created an inaugural CONNECTED magazine to give to clients, which focused on some key technology and payment issues facing merchants today, while providing ideas and solutions that can help drive success. I wrote four articles for this magazine issues, including: