Tell it like it is

Bringing product descriptions to life can be a challenge, especially when you've got 50+ similar products on deck to make sound cool and interesting. How do you make a basic tee the best tee there ever was?

My go-to plan of attack: talk real life. Help people see what they're getting and why it's worth the money. Since we can't physically shake every customer's hand and make them fall in love with the product, it's necessary to have something that sets you apart as a business. Product descriptions are fun ways to help the audience get to know who you are and what you're about.

Here's an example of a description I wrote for Alternative Apparel's "Heritage Tee":

Lightweight, breathable, timeless. This tee is the first thing you grab when you open your closet. It also always seems to be in the laundry. There’s not a lot of explanation needed beyond that. Except, buy more than one. You won’t regret it.

Here are other examples of my work on Alternative Apparel's retail website.

The following are descriptions from the 3rd party brands Alternative partners with, called "Brands We Love", which are also featured on their site. I wrote the intros about these companies, as well as the product descriptions.

Client: Alternative Apparel

Creative Direction: Estela Brill & Heather Devine

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© 2020 by Stephanie Gilman | Photos by Andrew Thomas Lee | Copy, of course, by Steph Gilman