Turf takes the field
Thought leadership projects provide a nice opportunity to venture back into long form writing (where I cut my teeth back in the day but don't do as much anymore). Hothouse, a local advertising agency, approached me to help them with several projects, and I happily jumped on the chance to work on editorial piece.
Greenfields is a European turf company that has been building a U.S. presence over the last few years. One way they're doing this is through partnerships with local soccer organizations. The article below highlights their collaborative work with the U.S. Soccer Board in light of the recent small-sided fields mandate for youth soccer programs.
Click on the image to be directed to the article on the Greenfields USA website.
Client: Greenfields USA
Agency: Hothouse, Inc.
Creative Direction: Sarah O'Bryan