Speak their language
Creating content for B2B clients generally involves finding the delicate balance of cutting back on jargon and technical language while maintaining an authoritative, credible message.
While working with Sage, an accounting technology solutions company, I quickly learned how to follow the brand book while also helping them move beyond solely "accountant speak". Alongside their marketing director, we revamped email content and opt-ins with a primary goal: to better woo their customers and add clarity to their solution offerings.
Here are some samples of my work with Sage. Click on the images to view the full PDF version in another window.
Two emails with add-on solutions:
Sage created a gamification campaign to liven up the new customer acquisition process. This email supported an "Accounting Superhero" landing page:
Email for prospective Sage partners:
Creative Direction: Michelle Griffin & Mindy Blankenship