How I use words to tell my clients' stories

(To see samples tailored to your project, give me a shout.)

More client work

Acne isn't a pleasant topic, especially for teenagers. Clinically Clear, a new acne treatment brand in Atlanta, wanted to make acne a less scary (and stigmatized) topic, and to present it as a very manageable and treatable issue.

As we researched competit...

​Bath, body, and beauty brand Cait + Co has quickly grown from a small soap company in the owner's basement to a robust business with multiple subsidiary brands. They're the real deal. 

Several months ago, they asked graphic designer Shane Kingery an...

Fashion copywriting writes its own rules. That's why I love it. There's a childlike creativity allowed that wouldn't necessarily work in every industry. 

It's different than writing for B2B clients or very niche industries where I spend a significant amount of time...

There are countless bath and beauty brands out there, and it's nearly impossible to distinguish one as better, healthier, or more organic. However, when a brand offers healthy, organic ingredients alongside a socially conscious mission, I feel compelled to be involved...

Bringing product descriptions to life can be a challenge, especially when you've got 50+ similar products on deck to make sound cool and interesting. How do you make a basic tee the best tee there ever was?

My go-to plan of attack: talk real life. Help people see w...

Thought leadership projects provide a nice opportunity to venture back into long form writing (where I cut my teeth back in the day but don't do as much anymore). Hothouse, a local advertising agency, approached me to help them with several projects, and I happily jump...

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© 2019 by Stephanie Gilman | Photos by Andrew Thomas Lee | Copy, of course, by Steph Gilman