How I use words to tell my clients' stories

(To see samples tailored to your project, give me a shout.)

More client work

Part of my work with fashion basics brand Alternative Apparel included developing copy for social media, particularly Instagram. Here is a round up of some of my posts between June and August 2016.

Fashion copywriting writes its own rules. That's why I love it. There's a childlike creativity allowed that wouldn't necessarily work in every industry. 

It's different than writing for B2B clients or very niche industries where I spend a significant amount of time...

Bringing product descriptions to life can be a challenge, especially when you've got 50+ similar products on deck to make sound cool and interesting. How do you make a basic tee the best tee there ever was?

My go-to plan of attack: talk real life. Help people see w...

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© 2019 by Stephanie Gilman | Photos by Andrew Thomas Lee | Copy, of course, by Steph Gilman