© 2019 by Stephanie Gilman | Photos by Andrew Thomas Lee | Copy, of course, by Steph Gilman

 

How I use words to tell my clients' stories

(To see samples tailored to your project, give me a shout.)

More client work

When acne treatment brand Clinically Clear launched their own product line, they wanted to create names that were proprietary, easy to remember, and reflective of their delightful, authentic personality.

We decided to keep the names concise and consistent but...

Acne isn't a pleasant topic, especially for teenagers. Clinically Clear, a new acne treatment brand in Atlanta, wanted to make acne a less scary (and stigmatized) topic, and to present it as a very manageable and treatable issue.

As we researched competit...

Shaw Industries, the world's largest carpet manufacturer, is right in Atlanta's backyard. In 2017 I had the pleasure of working alongside copywriter and messaging strategist Molly Dickinson - of the agency mdash - to revise the 2016 edition of Shaw's sus...

​Bath, body, and beauty brand Cait + Co has quickly grown from a small soap company in the owner's basement to a robust business with multiple subsidiary brands. They're the real deal. 

Several months ago, they asked graphic designer Shane Kingery an...

Part of my work with fashion basics brand Alternative Apparel included developing copy for social media, particularly Instagram. Here is a round up of some of my posts between June and August 2016.

Hines is known for putting a beautiful spin on 'live, work, play' with their office developments. One of their latest projects, Atlantic Yards, is a stunning example of historical preservation combined with intelligent design. Smack dab in the middle of Midtown, the bu...

If you've never heard of First Data, you've likely used their products - probably even today. First Data is a global payment technology solutions company that works with merchants like Starbucks, Chick Fil A, Kohl's, Olive Garden, Panera, and so many others. The credit...

Earlier this year, I worked with a local agency to develop the copy for a 2016 annual report for the Cumberland Community Improvement District (CID). The 30-year-old CID is established in the north part of Metro Atlanta, and is recognized for creating more vibrant, 'li...

Fashion copywriting writes its own rules. That's why I love it. There's a childlike creativity allowed that wouldn't necessarily work in every industry. 

It's different than writing for B2B clients or very niche industries where I spend a significant amount of time...

Living in a city with major corporate players like Delta, Home Depot, Coca Cola and Chick-fil-A, with agencies all vying for a piece of their marketing, it's super exciting when you get the opportunity to work with one of the "chosen" agencies. 

Phase 3 approa...

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